Area Development & Master Franchising
Cuppy's Coffee, Smoothies & More operates as a business format franchise, which differs from the traditional trade-name and product franchises. At Cuppy's Coffee, Smoothies & More, we provide a comprehensive system of business planning to our franchisees, including Marketing, Site Selection, Training, Purchasing, Business Development and Growth -- working directly with our franchisees in all facets of their businesses. By offering several aspects of support to the franchisees through the corporate office, Cuppy's Coffee, Smoothies & More is able to offer consistency and uniformity to franchisees developing their businesses.
Aside from unit franchising, where the franchisor grants one franchise unit with a protected
territory to a single person, Cuppy's Coffee, Smoothies & More also offers area development franchising. An area developer is granted a territory to establish a certain amount of stores within a specified time frame.
In addition, Cuppy's Coffee, Smoothies & More provides potential franchisees the opportunity to develop a master franchise. The master franchise agreement is offered to potential franchisees looking to expand a certain territory and sell franchise units to third parties. Master franchising is also known as regional franchising or sub-franchising.
Area development franchising and master franchising provide franchisees exclusive rights to develop a specific geographic territory with expectations to grow a dense network of stores in that region.
At Cuppy's Coffee, Smoothies & More, we work directly with our franchisees beginning with the recruitment process and continuing with ongoing operational and marketing support. In addition, we provide assistance in site selection and stringent real estate criteria to guide our franchisees, along with aid in negotiating leases and full support throughout the construction process.
If you would like more information, please fill out our short information request form.